BadgeForce

← Work02 / 08 · Design — Build

Client: Doğuş Teknoloji
Year: 2025
Role: Sole Product Designer, Design system, Mobile app & admin dashboard, Robot character lore, iOS prototype (Swift)
Disciplines: Design — Build

Three BadgeForce screens — home, reward market and leaderboard — on a bright blue field.

I served as the sole Product Designer for BadgeForce, architecting the entire design system and user experience from the ground up.

Link: Product page ↗

01 — Design

My work spanned the end-to-end design of both the mobile application and the complex administrative dashboard.

To elevate the product beyond a standard utility, I conceptualized a proprietary Robot Character Lore, designing unique figures to serve as emotional touchpoints within the gamification loop.

The Task robot: a blue-and-white robot with a smiling visor, holding up a gold star coin, a ribbon badge on its chest.

The Competency robot: a yellow-and-white robot reading an open blue book, a rolled certificate behind it.

Every day starts here

Level progress, XP and coins, a streak that pays out daily XP — and a live feed of who just earned what.

Work, as quests

Pick the tasks that suit you: general and team tasks, each with XP and coin rewards, an owner and an application status.

A collection worth building

Companies create as many badges as they like, from Pixel Perfect to Prompt Engineer — earned ones in full colour, the rest still to win, all guarded by a pirate robot. Employees can suggest new ones too.

Your work, on display

Rank, level and a showcase of certificates, competencies and initiatives, with the badge collection front and centre.

Seasons with a podium

The top three up front; filters by module and by season, year or all time — and your own rank always in view.

Coins with somewhere to go

The reward market turns coins into things people want — from a tumbler for 100 coins to a laptop.

Coins that become benefits

In the benefits window, earned coins convert into a flexible-benefits budget — health, transport, sport — and each employee builds their own package.

BadgeForce home: greeting with level progress, XP and coin balances, a 3-day streak card with a daily XP reward, a live feed of badges just earned on the platform, and the user’s requests.

Tasks screen: search, Tasks / My tasks / Completed tabs, and task cards showing type, dates, XP and coin rewards, the owner and application status.

Badge collection: a pirate robot among treasure chests above a 7 of 90 progress bar and a Suggest a badge button; badge search; All badges / My badges tabs; and a grid of badges — earned ones in full colour, locked ones faded.

Leaderboard: filters by module and by active season, year or all time; the top three on a podium; ranks 4 and 5; and the user’s own rank, 48th, pinned at the bottom.

Reward market: a robot mascot beside a treasure chest of coins, the coin balance, reward search and categories, and rewards priced in coins — a MacBook Pro and a Stanley tumbler.

Flexible benefits: a robot mascot pointing at a board of benefit icons, an open selection window, the benefits budget (total, spent, remaining), BadgeForce coins converted into budget, and fixed items such as health insurance.