(About)

I design products — and then I build them.

I’m Selim Yaylali, a product designer and front-end engineer in Istanbul. I work at Doğuş Teknoloji, where I was the sole designer on BadgeForce: its design system, its mobile app and admin dashboard, and the robot characters that carry its game loop.

I studied Software Engineering, and I still build what I design. My graduation project, PetsConnected, was a React Native app I designed and built end to end.

I like taking a brand the whole way. For PACT Media in Stockholm I drew the identity, designed and built the bilingual website, set up its hosting, and made the 62-second film that launches it.

Away from the screen I sail, travel, and DJ now and then.

Now

Product Designer, Doğuş Teknoloji

Selim at the DJ decks during an evening set, headphones around his neck.
(Off screen) At the decks

Capabilities

Design

  • Product & UX
  • Design systems
  • Mobile & dashboard UI
  • Character design

Build

  • React · Next.js
  • TypeScript · Tailwind
  • React Native · Expo
  • Swift

Brand & motion

  • Identity & wordmarks
  • GSAP motion
  • Launch film
  • Interaction design

Experience & education

  1. Doğuş TeknolojiProduct Designer2024 — Now
  2. Bakioğlu HoldingSoftware Engineering Intern — RPA with UiPath2023
  3. Software EngineeringYaşar University · Graduation project: PetsConnected2020 — 2024

Tools: Figma, Next.js, React, TypeScript, Tailwind, GSAP, React Native, Expo, Swift, SwiftUI, Playwright, ffmpeg